Focus, relax and sleep - easy
Create quiet space, personalised masking and immersive mindful soundscapes and journeys proven to help you through everyday life.


"As cities swell one way to make sure that we keep neighbourly love going is to help people find peace and quiet"

"The practical payoff of mindfulness is backed by dozens of studies linking it to better sleep, job satisfaction, rational thinking and emotional resilience."

"This is a simple, safe, non-pharmacological approach to improving sleep, health and wellbeing"

"mindfully observing your environment includes identifying noise. It makes you more aware of your surroundings, gives you a sense of control and lowers stress."

"Mindfulness should be on every timetable as a coping tool for life’s stresses"

“Being mindful of small, everyday pleasures is readily accessible to most people at little cost, it can contribute greatly to our happiness and well-being.”


Simple. FREE TO DOWNLOAD city noise sensing, personalised adaptive soundscapes and mindful journeys to help you relax and refocus.

"...One moment can change a day, one day can change a life and one life can change the world."

time for you
Blossom is a simple subscription free mindfulness app. Because for many of us, calming our minds is difficult there are collections of unique, natural meditative journeys to help you sleep, wake and overcome life challenges. Listening to these helps your mind create space to relax and refocus:

sleep- drift into restorative sleep
wake - refreshed, invigorated and day-ready
life - refocuss for life's challenges

Finding true quiet away from background city noise and hum is important too so blossom includes sense. It lets you find the best place to relax, and links with embedded masking; even more effective than noise cancellation at reducing the effects of low level noise.

sense - find quiet place

minfulness meditative journeys
The first journey in each collection is free to use whenever you like (and always will be). If you find it works for you then, for a small charge, you can access other journeys and extend your library. Each journey is between 5 - 20 minutes - designed to give you just the right time to calm your mind while fitting in with your life. Some journeys focus on breathing others are pure visualisations. Your money will help us build a bigger and life relevant resource for everyone.

Wherever you are you can use blossom. Once you've downloaded your journey there is no need for a connection to the Internet or cell network.
female or male companion For each journey you can choose a female or male voice as your guide.

perfect soundscapes Individual volume control sliders for companion voice and natural soundscapes (a combination of unique natural sounds and gentle background) lets you create a balanced more emersive experience.

enhanced experience Introducing frequencies at the same freqeuncy as your brainwaves helps induce sleep, stimulate positive wake-up and refocus your mind during the day; this will be binaural if you listen through headphones. Background rhythms mask city noise too.

" takes sadness to know happiness, noise to appreciate silence, and absence to value presence...silence is the power of quiet in a world full of noise."
Thich Nhat Hanh, Vietnamese monk

finding quiet space
Sometimes it's not so easy to know if you've found truly quiet space. Blossom's sense picks up subtle low freqeuncy noise that doesn't have to be loud or obvious to affect you. It lets you find the most condusive place for relaxation and works with the 'enhance' feature in the player to help mask this noise so you can get the most rewarding experience.

Wherever you are sense shows you much low frequency noise is around. Most people find it easier to concentrate, relax and sleep in places with lower 'city noise'. You might too.
city noise Sense uses the microphone on your phone and specially adapted filters to pick up low frequency city-noise. This is the background hum of life only noticable when it's quiet.

disturbance free Colours show how quiet it is around you. Increasing the 'enhance' feature in the player can help mask low frequency noise; noise that can't be effectively cancelled out by your headphones (even noise cancelling ones).

Your complete sleep, wake and life tool-kit; 30+ journeys, fully customisable experiences, noise sensing and brainwave enhancement.

sleep - relaxing sleep and meditative journeys, unique natural sound scapes and rhythms with a background frequency between 1 - 5Hz to synchronise / enhance your brainwaves towards deep and peaceful sleep. All you need to best prepare for truly restorative sleep.

wake - positivity and day-ready focus. Gentle preparation for your new day. Journeys and mantras with a background freqeuncy 9-13Hz at the same frequency as your brainwaves when relaxed, focusseed, calm and creative.

life - pain and stress relief, 5-min re-focussing, nightmares hush and more. Journeys and mantras that help you overcome some of the most common life challenges, each with a background freqeuncy that will help relax your body and mind.

sense - find your quiet space, away from city noise to relax and focus. Blossom's enhance fetaure helps mask unwanted low frequency noise.


the power of natural sounds

Because we're hard wired to take more notice of natural sounds (such as water flowing and birdsong) our minds paint vivid pictures with greater realism when we listen to natural soundscapes compared with other sounds. This helps us detach our selves from background noise and 'mind-chatter' giving us space to be calm.

Natural sounds and human voices are far more effective than white noise or music for helping us to prepare for sleep, focus or relax; they're better for reducing tension and changing our mood too.

So that's why we use only calm companion voices, natural rhythms and sounds; our bodies respond, our heart rate and the level of stress hormones reduce, without us even being aware.


1.F Theunissen & J Elie. "Neural processing of natural sounds."; May 2014, Nature reviews Neuroscience 15(6):355-66.
2. Rieke F, Bodnar D, Bialek W. "Naturalistic stimuli increase the rate and efficiency of information transmission by primary auditory afferents."; Proc Biol Sci. 1995 Dec 22;262(1365):259-65.
3. M. Annerstedt et al. "Inducing physiological stress recovery with sounds of nature in a virtual reality forest — Results from a pilot study."; Physiology & Behavior 118 (2013) 240–250.

  • naturally reduce stress As little as 10 minutes listening to natural sounds and visualisations reduces stress; lowering your heart rate, and the amount of adrenaline and cortisol in your body.

    The blossom app (and flo) combines natural soundscapes with gentle brain rhythms to enhance relaxation and focus. You control the intensity of each.

enhancing relaxation

Nerves cells in our brain 'fire' in waves at distinct frequencies depending on what we are doing, how stressed we are and our mood. At any time during the day some areas of our brain will be very 'active' (firing more often - at higher frequencies) and others 'calm' (lower frequencies). As relaxation spreads over our body (and mind) more and more nerves tend to fire at lower frequencies. And when we enter deep sleep, our brain waves are at their lowest frequency (Delta), every synapse also fires in synchrony. A vital time for chemical re-balance and recovery.

You can enhance brainwave patterns by using rhythms and beats of the right frequency; listening to 14 - 30 Hz (same frequency as Beta brain waves - more 'active' synapses) tends to wake you up and stimulate, 13 - 19 Hz rhythm (Alpha waves) can help you relax and sharpen your perception, 4 - 8 Hz (Theta) help you relax further, meditate and lower anxiety, 1 - 3 Hz (Delta) enhances deep sleep.

Studies show that the effectiveness of enhancement is different for everyone so for each journey and soundscape we offer, you can choose the intensity of the enhancing rhythm that works best for you.

You can experience binaural rhythms using blossom app (and Flo) with head phones (or monaurally using Flo's in-built speaker). It's easy to test out which type of enhancement works best for you.


1.L Chaieb, E, Wilpert, T, Reber and J Fell "Auditory beat stimulation and its effects on cognition and mood states."; Frontiers in Psychiatry May 2015 Volume 6 Article 70.
2. U Will & E Berg "Brain wave synchronization and entrainment to periodic acoustic stimuli."; Neuroscience Letters 424 (2007) 55–60
3. S Nozaradan "Exploring how musical rhythm entrains brain activity with electroencephalogram frequency-tagging."; Phil. Trans. R. Soc. B 369: 20130393.
4. L Chaieb et al. "The Impact of Monaural Beat Stimulation on Anxiety and Cognition"; Front. Hum. Neurosci. 11:251. doi: 10.3389 2017.00251
5. S Reedijk, A Bolders & B Hommel "The impact of binaural beats on creativity"; Frontiers in Human Neuroscience, November 2013, Vol. 7, Article 786
6. R Galambos et al. "A 40Hz Auditory Potential Recorded from the Human Scalp"; Proc. Nati. Acad. Sci. USA Vol. 78, No. 4, pp. 2643-2647, April 1981
  • brainwave rhythms

    Wave patterns that reflect our state of mind, nuerone activity and relaxation.

  • binaural rhythms

    Blossom's app (and flo) play tones offset by a frequency known to enhance specific brain rhythms e.g. Delta for deep sleep. You can listen to these 'binaurally' as a perceived rhythm; your mind 'creates' the effect as it processes sound. The rhythm is the difference between the tones played in each ear and you can only truly experience the effect through headphones.

  • monaural rhythms

    We use these too. If frequencies join together they create a rhythm - this is a 'real' sound you can hear with or without headphones, mono or stereo.

finding a refuge

The amount of noise around us has increased dramatically and sometimes it's difficult to find sanctuary for sleep, relaxation, meditation and focus, especially in the city.

Noises with higher pitch or frequency are pretty well blocked out by windows, walls and doors, and even if they get through noise cancellation headphones and buds work well. But for lower frequencies (the base beat 'next door', drone and hum of aircraft, industry and trucks) cancellation doesn't work very well. And due to the shape and size of our rooms noise builds up forming a standing wave or hotspot of intense sound; often near walls, where most of us have our head boards.

This is wy we are building flo. It has an built-in (patented) low frequency city noise sensor that dynamically changes the structure and composition of soundscapes and rhythms, to best mask the effects; it's the base tones that can disturb us most.

flo is designed to help reduce the effects of noise in the city while you drift into sleep, wake up or need a peaceful refuge during your day.


1.T Gjestland "Background noise levels in Europe"; SINTEF ICT June 2008.
2. M Nilsson "Soundscape quality in urban open spaces"; Inter-noise 2007 28-31 August 2007
3. M Foraster et al. "High Blood Pressure and Long-Term Exposure to Indoor Noise and Air Pollution from Road Traffic"; Environmental Health Perspectives, volume 122, number 11, November 2014
4. S Ryherd "Acoustic expectations, health effects, and design techniques in the urban environment"; Front. Hum. Neurosci. 11:251. doi: 10.3389 2017.00251
5. H Booi & F van den Berg "Quiet Areas and the Need for Quietness in Amsterdam"; Int J Environ Res Public Health. 2012 Apr; 9(4): 1030–1050.
6. WHO "Night Noise Guidelines for Europe"; World Health Organization report 2009
7. K Hume et al. "Effects of environmental noise on sleep"; Noise Health Pages 297-302, Vol 14 Issue:61 2012
8. L Fritschi et al. "Burden of disease from environmental noise"; WHO Regional Office for Europe; Copenhagen, Denmark: 2011
9. G Bluhm et al. "Road traffic noise and annoyance—An increasing environmental health problem"; Noise Health. 2004;6:43–49
10. K Persson Waye et al. "A descriptive cross-sectional study of annoyance from low frequency noise installations in an urban environment."; Noise Health. 2003;5:35–46.
11. Gelfand S "Hearing: An Introduction to Psychological and Physiological Acoustics";Informa Healthcare 2010
12. E Lopez-Poveda "Masking, The Critical Band and Frequency Selectivity"; Noise Health. 2004;6:43–49
13. A DeLoach et al. "Tuning the cognitive environment: Sound masking with ‘natural’ sounds in open-plan offices"; The Journal of the Acoustical Society of America 137, 2291 (2015);
14. D Ouis "Exposure to nocturnal road traffic noise: Sleep disturbance its after effects"; Noise Health 1999;1:11-36.

  • pervasive city noise

    A significant part of city noise is from heavy traffic, planes, trains and industry. It's made up of low tones that pass through walls more easily than other higher frequency sounds. Often creating a low level, persistent disturbing hum.

  • noise masking with flo

    Flo picks up the low frequency city noise that can form hot-spots and dynamically adapts the soundscapes it plays. With Flo by your bedside, listening to soundscapes with city noise masking can help you drift into sleep more easily.

breathe in calm

The power of mindfulness, a core component of yoga and Tai Chi Chuan, has only recently been fully embraced by clinical science. Mindfulness uses the rhythm and sensation of breathing as an anchor, to bring our mind and awareness into the present; setting aside thoughts of the past or imagined future, which are often a source of anxiety, stress and pain.

Studies show that accepting and embracing the present; its sounds, smells and sensations, brings us into a deeply relaxed and focussed state of wellbeing. But it gets better... the more you do it, the more effective it becomes. Mindfulness changes the physiology of your brain.

Every journey developed by blossom begins with focussed breathing so that you are ready to be guided through a visualisation and natural soundscape.

Using Flo you can ditch your phone too! No more distractions while you relax.


1. M Xiao et al. "The Effect of Diaphragmatic Breathing on Attention, Negative Affect and Stress in Healthy Adults"; Front. Psychol., 06 June 2017
2. S Chandla et al. "Effect of short-term practice of pranayamic breathing exercises on cognition, anxiety, general well being and heart rate variability."; Journal of the Indian Medical Association 01 Oct 2013, 111(10):662-665
3.T Descilo et al. "Effects of a yoga breath intervention alone and in combination with an exposure therapy for post‐traumatic stress disorder and depression in survivors of the 2004 South‐East Asia tsunami"; Acta Psychiatrica Scandinavica vol 121, Issue 4 April 2010 Pages 289-300
4. E Brown "Mindfulness Meditation: A mental workout to benefit the brain"; Science News Harvard University April 15th, 2013
5. S McGreevey "Eight weeks to a better brain"; The Harvard Gazette, January 21, 2011
6. P Goldin & J Gross "Effects of Mindfulness-Based Stress Reduction (MBSR) on Emotion Regulation in Social Anxiety Disorder"; Emotion. 2010 Feb; 10(1): 83–91.
7. Y Tang et al "The neuroscience of mindfulness meditation."; Nat Rev Neurosci 16(4):213–225.
  • your mindful brain

    Simple 15 minute breathing and meditation exercise each day changes the structure of your brain; reducing the amount of grey matter in the amygdala (the 'stress centre' of your brain - shown in orange) and increasing the size of your hippocampus and cerebellum (where your empathy, sense of self, emotional HQ, and memory lie - shown in green). How amazing you are!

light relaxation

The intensity and colour of light effects our sleep, well being, mood, memory and performance; dim light and (best of all) dark is conducive for sleep and brighter light wakes us up and keeps us focussed. That's one reason why using our phones or tablets near to bedtime can make us feel less tired (on top of the emails, messages and content that stimulates our minds too).

Colour of light can induce feelings; in a wakened state red and yellow arouse our senses and imagination whereas green and blue are calming. But when it comes to our circadian rhythm blue light (the sort that is emitted by tablets, screens, LEDs and phones) supresses melatonin over twice as much as green or red light, delaying sleep.

We've synchronised the light emissions from Flo's soft LEDs with your circadian rhythm, customisable and controllable; each journey and soundscape for sleep and wake up has it's own lightscape. You can choose to follow breathing pulses and soft glows to enhance natural visualisations helping you to drift to sleep, wake or follow life meditations.

Let's try and leave our phones and tablets for a while - Flo can help.


1. I Knez "Effects of light on nonvisual processes"; Journal of Environmental Psychology Volume 21, Issue 2, June 2001, Pages 201-208
2. K Jacobs & J Suess "Effects of Four Psychological Primary Colors on Anxiety State."; Perceptual and Motor Skills, Volume: 41 issue: 1, page(s): 207-210 August 1, 1975
3. B Plitnick et al. "The effects of red and blue light on alertness and mood at night"; Lighting Research & Technology Volume: 42 issue: 4, page(s): 449-458, March 2, 2010;
4. J Gooley et al. "Exposure to Room Light before Bedtime Suppresses Melatonin Onset and Shortens Melatonin Duration in Humans"; The Journal of Clinical Endocrinology & Metabolism, Volume 96, Issue 3, 1 March 2011, Pages E463–E472
5. J Duffy & C Czeisler "Effect of Light on Human Circadian Physiology"; Sleep Med Clin. 2009 Jun; 4(2): 165–177.
6. Harvard Medical School "Blue light has a dark side"; Harvard Health Letter, May 2012
7. S Rahman et al "Effects of Filtering Visual Short Wavelengths During Nocturnal Shiftwork on Sleep and Performance"; Chronobiol Int. 2013 Oct; 30(8): 951–962.
8. A Mazaheri & O Jensen "Rhythmic pulsing: linking ongoing brain activity with evoked responses"; Front. Hum. Neurosci., 14 October 2010.
9. T Krakovská & S Štolc "EEG responses to long-term audio–visual stimulation"; International Journal of Psychophysiology Volume 59, Issue 2, February 2006, Pages 81-90
10. T Budzynski "The Clinical Guide to Sound and Light"; Standford PhD literature Review, 2006
  • sleep wake control

    The circadian rhythm. It's controlled by our own master clock, the suprachiasmatic nucleus, "hot-linked" to the retina of our eyes; the brighter the light the greater the pull towards wake-up (e.g. release of adrenaline and cortisol) the darker, the greater the pull towards sleep (release of melatonin), no matter the time of day.

peaceful aroma

Aromatherapy has been used for mental, spiritual and physical healing since the beginning of recorded history; only over the last few decades has science 'caught-up' with studies proving that our mood, anxiety, pain, social behaviour and of course sleepiness is affected by the smells around us.

Most effective are natural oils, extracted from plants and their flowers, then concentrated.

Flo has a screen of Nepalese paper infused with essential oils. Gentle heat helps diffuse a subtle relaxing aroma; ethically sourced lavender or camomile grown with least environmental impact.


1. K Sowndhararajan & S Kim "Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response"; Sci Pharm. 2016; 84(4): 724–752.
2. J Kiecolt-Glaser et al. "Olfactory influences on mood and autonomic, endocrine, and immune function."; Psychoneuroendocrinology. 2008 Apr;33(3):328-39.
3. R Herz "Aromatherapy facts and fictions: A scientific analysis of olfactory effects on mood, physiology and behavior."; Int. J. Neurosci. 2009;119:263–290.
4. F Angelucci et al "Physiological effect of olfactory stimuli inhalation in humans: An overview."; Int. J. Cosmet. Sci. 2014;36:117–123.
5. A KocaKutlu et al "Effects of aroma inhalation on examination anxiety"; Teaching and Learning in Nursing Vol 3, Issue 4, October 2008, Pages 125-130
6. K Mijong & K Yun Jung "Effects of Aroma Inhalation on Blood Pressure, Pulse, Visual Analog Scale, and McNair Scale in Nursing Students Practicing Intravenous Injection at the First Time"; Int. J. Cosmet. Sci. 2014;36:117–123.
7. M Diego et al "Aromatherapy positively affects mood, EEG patterns of alertness and math computations."; Int J Neurosci. 1998 Dec;96(3-4):217-24.
"; 8. T Field "Lavender fragrance cleansing gel effects on relaxation."; Int J Neurosci. 2005 Feb;115(2):207-22.
9. K Hirokawa et al "Effects of Lavender Aroma on Sleep Quality in Healthy Japanese Students"; Perceptual and Motor Skills, 2012, 114, 1, 111-122.
  • sleep better, wake refreshed

    Lavender and camomile not only relax your mind, enhancing both Delta and Theta waves (as seen in EEG studies), but also reduce anxiety, lower heart rate and blood pressure too. Lavender helps you reach a deeper sleep that helps your body and mind better recover. And when you wake you feel more invigorated and less sleepy ready for your next new day.

"...the route to peace is in your mind. You do not have to go anywhere else to find it. It is inside of you; just like a ripe mango is already in a young green fruit."
from Ajahn Chah, Thai Buddhist Monk.

Your mindful companion
mango is entirely new natural 'tech free' tech, that sits by your bedside, reducing the effects of city noise, creating natural sound, soft lightscapes and diffused fragrance. Drift to sleep and wake-up invigorated in peaceful and mindful space.

sleep - peacefully

city-noise masking & natural journeys

wake - calm

day-ready meditation & lightscapes

life - simple

natural space & refuge

“Life is a river flowing very fast. So great and swift that there are those who will be afraid; they will try to hold onto the shore. They will feel they are being torn apart and will suffer greatly. But know the river has its own destination. you must let go of the shore, keep your eyes open, your head above the water, embrace those who are with you and celebrate.“
from Oriabi, Arizona Hopi Nation.

HELLO! We're blossom - a group of super optimists, passionate about empowering everyone to make life better. We believe technology and nature should work together to enable better living. That everyone of us deserves better control over happiness and wellbeing. Our mantra is that life shouldn't be complicated, and simple things bring all of us toward a more peaceful and fulfilled life.

We design technology with real purpose and long-term value, based on proven science.

We build with least environmental impact, believing in a responsibility of care for us and our children.

We believe that happiness and contentment make us more creative, productive and fulfilled.


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